Mind Flip: Take the Fear out of your Career

The only career book you’ll ever need

Mind Flip is my first book and I’m proud to say this is the third edition.

It’s all about my philosophy of taking a step back, putting yourself in the mindset of a high performer in the role you aspire to, and selling yourself based on the contribution you make.

I’ll help you do that. Action not perfection is what we are aiming for.

MIND FLIPPING: to flip your focus away from yourself and instead look outwards – on to the value you add and the problems you, uniquely, can solve for other people.

It will help you if you have career decisions to make, are in a transition or thinking about these questions:

  • Why should someone take a bet on you and bring you into their business?
  • How do you stand out from your peers and get promoted?
  • How do you sell yourself confidently, without sounding cheesy?
  • You are treading on eggshells around your boss – is it you, or is it them?
  • You need to network but don’t have one – what do you do?
  • You’re a graduate, or a grandmother, or somewhere in between and you need to put some spark into your career.
  • You feel stuck and can’t decide which way next.
  • You feel you could do more and want to increase your visibility.

 

It’s available on Amazon. I’d be hugely grateful for your feedback and also if you could add an honest review on Amazon (please check out the reviews already on there).

Thank you, Zena.

mindflip

MindFlip: The Secret to Career Success

I heard Zena speak at a woman’s event and I liked her instantly. I liked what she said and how she said it. So as soon I got home I ordered the book. Unlike other books on the subject of self development this one is light, funny and gets the message across in an obvious and easy to grasp way. If you want to arm yourself with confidence and want to invest in yourself, I encourage you to buy this book. It easy and fun to read. It guides you through self reflection in a way that you don’t end up with the usual list of 3 things only on your list. The book helps you discover your potential in a way that is meaningful and gives you confidence (which is why it’s so special). The book through examples helps you see yourself in a different light. I hope you will enjoy the book as much as I did.

Amazon review from Lina

November 2020

I was in the middle of an applying-for-jobs cycle of frustration and self-loathing when a friend thrust this into my lap. I was cynical. Too much writing in this field assumes the reader is a graduate, and not those in stuck in a rut or in mid career.
From the beginning, the book’s usefulness was clear. At times the advice was so apt that I almost felt embarrassed for my naivety in slavishly following the herd in signing up to recruitment sites and pinging off CVs to … wherever.
More than anything, this book makes you feel like you’re not defective or dysfunctional, that there are thousands of others who have gone through the same thing, who have made the same mistakes and who have felt as disempowered and paralysed by the job market and have, in spite of this, succeeded.
For the first time in a long time I found a way forward.

Amazon review from Crunch

August 2020

I’ve recently stumbled across your book ‘Mind Flip’, and I have to say that it is incredibly insightful and has helped me throughout the start of my early career!   Thank you so much for sharing this knowledge – it’s really helped and given me guidance!

I’ve recently stumbled across your book ‘Mind Flip’, and I have to say that it is incredibly insightful and has helped me throughout the start of my early career!   Thank you so much for sharing this knowledge – it’s really helped and given me guidance!

Zena’s Mind Flip is engaging, authoritative without being preachy, laced with empathy and peppered with humour. This is recommendation enough for any text, but it’s the fact that the content is so very useful, being encouraging and inspiring in equal measure, that should have jobseekers of any age rushing to buy a copy. 

Zena’s approach of working out what you can offer to, and what you can fix for, a prospective employer will really open the eyes of those (well, most of us) who have persisted with dry, generic approaches for too long – but it seems so obvious when you stop to think about it!  

Whether it’s in the broader strokes of career goals and planning, or the detail of social media, the book will surely help all who read it.

 

Zena, I bought your MindFlip book a few years ago when leaving the Army.  It really helped me understand how to approach a career change with branding at the front of my mind.  Most importantly my first job was a disaster with a narcissistic boss, awful culture etc.  Luckily every problem I had seem to have covered in your book.  I found another job which I start today and I have you to thank for getting me through a difficult time.  I can’t thank you enough for all your wisdom.  You are making a real difference to people on the margins of the job market.  Thanks, David (January 2020).  

I wanted to say a huge thank you for both your direct support at what was quite a hectic time in terms of career decision making and for all the support you have given me these last few years. You really have been instrumental in shaping my thinking and approach to career matters. I was talking to (my wife) about the first time you and I worked together when I left (firm’s name). I have had a fantastic journey in terms of work in the 6 years hence. I have landed roles that I simply would not have thought possible to land and have pretty much trebled my salary. I owe you one! 

Director, Financial Services